7x7 Case Study

We helped 7x7 increase web traffic, improve SEO, and streamline its editorial workflow—establishing a long-term Drupal partnership that delivered measurable results.

The Problem

7x7’s print magazine was backed by an outdated website that no longer served its readers or met business needs. To maintain its editorial authority and adapt to a digital-first world, the team needed a platform that could evolve with the brand—and the technical expertise to make it happen.

The Solution

Chapter Three partnered with 7x7 to redesign and rebuild their digital platform. Our work included strategic consulting, a complete overhaul of their information architecture, and deep Drupal development expertise—all aimed at improving performance, SEO, and editorial usability.

The Process

The results of our collaboration were immediate and far-reaching:

• Significant increases in site traffic
• A vastly improved user experience
• A reimagined content administration interface tailored to editorial workflows

Performance Wins

• ✅ 40% increase in site traffic via improved SEO
• ✅ High-performance tuning to meet Yahoo syndication standards
• ✅ Rigorous load testing to ensure stability under peak traffic
• ✅ Migration and upgrade from Drupal 5 to Drupal 6

Content Architecture

• 🔍 Advanced faceted search to surface content more effectively
• 🔁 Multiple RSS feeds to expand content distribution
• 🎛️ Flexible page layouts using Drupal Panels for editorial freedom

Editorial Experience

• 🧭 A modern, intuitive dashboard for content managers
• ✍️ New editorial workflows for staging, approval, and publishing
• 👥 Support for a team of 12+ writers with role-based permissions
• 🎓 Extensive training for the editorial team to support long-term autonomy

User Experience

• 🎨 Clean, modern design with improved information architecture
• 📅 A robust, interactive calendar system featuring:
  • Multiple event types
  • Enhanced visual display
  • Rich metadata and filters for discovery

The Chapter Three and 7x7 partnership transformed a legacy publishing site into a scalable, modern digital platform—built to serve editors, readers, and syndication partners alike.